The Lighting option controls how your product and model are illuminated throughout the video. Lighting dramatically affects realism, mood, and how your product’s details appear on screen.
Choosing the right lighting style ensures your video matches your brand aesthetic and highlights the product in the best possible way.
Lighting Options
1. Dynamic
Adaptive, subtle shifts in lighting for a more cinematic and lively feel.
Great for fashion, lifestyle, and storytelling-style videos.
2. Studio Flat
Even, controlled lighting similar to a professional studio setup.
Ideal for clean product showcases, PDPs, and marketplace-friendly content.
3. Daylight
Natural, soft lighting that mimics outdoor sunlight.
Perfect for casual, lifestyle, or fresh and bright product videos.
4. Warm
Adds golden, cozy tones.
Best for wellness, beauty, home décor, and emotional or soft branding.
5. Cool
Creates a crisp, modern look with bluish tones.
Works well for tech, electronics, and minimalist aesthetics.
6. Dramatic
High-contrast lighting with deeper shadows.
Ideal for luxury, high-fashion, bold campaigns, or artistic visuals.
Why Lighting Matters
Influences mood and storytelling
Highlights textures, colors, and product details
Helps maintain brand consistency
Enhances overall visual quality