The Video Aspect Ratio setting determines the shape and orientation of your final video. Selecting the correct ratio ensures your content displays perfectly across websites, social platforms, and advertising channels.
Choosing the right aspect ratio helps your video feel native to the platform—leading to better engagement and a more polished viewing experience.
Aspect Ratio Options
16:9
Classic landscape format.
Best for:
Websites and PDPs
YouTube and desktop viewing
Horizontal product showcases
Wide, cinematic scenes
This ratio provides a clean, professional look suitable for most eCommerce and marketing uses.
9:16
Vertical mobile-first format.
Perfect for:
Instagram Reels
TikTok
Facebook/Instagram Stories
Mobile ads
This ratio fills the entire smartphone screen, making it ideal for high-engagement social content.
Why Aspect Ratio Matters
Ensures your video fits the intended platform
Prevents cropping or black bars
Maximizes visibility and screen coverage
Improves audience engagement on mobile and web